MODO becomes Premium Partner of the Sauber F1 Team
The Sauber F1 Team is pleased to announce MODO as its Premium Partner. MODO is an eyewear company founded in New York, and driven by a passion for innovation and technology.
MODO adopts the latest manufacturing technology and newest materials in its products’ designs, and its emphasis on quality and functionality produces groundbreaking results. MODO’s Paper-Thin Titanium collection is some of the lightest and strongest eyewear in the world. At 6.8 grams, Paper-Thin Titanium sunglasses are fitted with high-performance polycarbonate lenses using High Chromatic Definition (HCD) technology to merge form and function.
The partnership with MODO will kick off during the upcoming Italian Grand Prix in Monza and is for the remainder of the 2016 Formula One season. The MODO branding will appear on the mirrors of the Sauber C35-Ferraris. Furthermore, the entire team will also be equipped with sunglasses to represent the MODO products in style.
Monisha Kaltenborn, Team Principal of the Sauber F1 Team:
“We are delighted about our new partnership with MODO – a lifestyle brand that has chosen with Formula One and us the perfect platform to represent its brand and products. Technological innovation, detailed precision, and the push for excellence are values the Sauber F1 Team stands for. MODO’s Paper-Thin Titanium collection proves these attributes at the highest level of quality – the lightest and strongest eyewear matching the carbon material Formula One cars are built with. We are pleased to welcome MODO on board, and we look forward to a successful and fruitful partnership in a promising future.”
Alessandro Lanaro, Founder and CEO of MODO:
“MODO is very pleased to start a collaboration with the Sauber F1 Team by becoming a Premium Partner. Our common interests in technology, innovation, and using new materials to create the highest performance make us ideal partners. The Formula One environment is the perfect theater to showcase our brand and products. We are also excited to further develop our partnership by researching new technologies with the Sauber Engineering Division that can be applied to eyewear. We are looking forward to our official debut at the Italian GP in the legendary Monza circuit.”
MODO was born in 1990 in Soho, New York, under the entrepreneurial spirit of its founder, Alessandro Lanaro, and is now distributed in over 50 countries worldwide. Since its beginning, MODO has evolved into a company that designs, manufactures, and distributes a successful portfolio of house, designer, and contemporary lifestyle brands – all under the common denominator of design and innovation. Today MODO drives the eyewear industry’s effort in sustainability and social responsibility. With initiatives such as producing frames with 95% recycled content or biobased materials (our ECO brand), planting a tree for every frame a customer purchases (ECO’s ONE FRAME – ONE TREE), or providing comprehensive eye care to children in need (MODO’s BUY A FRAME – HELP A CHILD SEE), MODO is a pioneer in merging style and purpose. For more information, visit: http://www.modo.com
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