Carrera becomes Premium Partner of the Alfa Romeo Sauber F1 Team
We are delighted to announce a new multi-year partnership with Carrera as Premium Partner of the Alfa Romeo Sauber F1 Team.
Since its creation in 1956, Carrera, the iconic eyewear brand synonymous with pioneering design and outstanding quality, has always followed the passion for sports, with a daring attitude that consistently complements the unique spirit of motor racing.
By joining the Alfa Romeo Sauber F1 Team as Premium Partner, Carrera brings its distinctive eyewear collections into the world of Formula 1, joining us at the start of a new chapter in our longstanding history in the sport.
Carrera will supply the race team and drivers with sunglasses and optical frames. The Carrera logo will be featured on the sides of the monocoques of the two C37, on the sides of the visor of the two drivers’ race helmets, and on their race overalls.
Frédéric Vasseur, Team Principal, Alfa Romeo Sauber F1 Team:
“We are very pleased to announce our partnership with Carrera as a new Premium Partner of the Alfa Romeo Sauber F1 Team. Having such an iconic lifestyle brand on board with us is a great pleasure and we look forward to welcoming their eyewear in the paddocks around the world.”
Stefano Biondo, Chief Brand Officer, Safilo Group:
“We are truly proud of this outstanding partnership. Carrera and the Alfa Romeo Sauber F1 Team share common values of passion for sports, innovation, challenges and the daring attitude. The return to the Formula 1 family is a significant step forward for the brand. We look forward to a long and successful partnership.”
Carrera – synonymous with pioneering design and outstanding quality – is a statement brand since 1956 for people who live by their own rules, continuously defying themselves and proudly approaching life standing out of the crowd.