Kappa becomes Official Partner of the Alfa Romeo Sauber F1 Team
We are delighted to announce that Kappa has joined us as Official Partner of the Alfa Romeo Sauber F1 Team.
The globally recognised sports brand Kappa is part of BasicNet, a company listed in the Italian Stock Exchange since 1999. By joining the Alfa Romeo Sauber F1 Team, Kappa will bring their outstanding products to the forefront of the pinnacle of motorsport.
Kappa will supply the race team and drivers with the official team gear. The Kappa logo will be featured on the headrest of the two C37, as well as the race overalls of the team’s two drivers.
Frédéric Vasseur, Team Principal, Alfa Romeo Sauber F1 Team:
“We are very pleased to announce our partnership with Kappa as a new Official Partner of the Alfa Romeo Sauber F1 Team. Collaborating with an internationally acclaimed sports brand such as Kappa is a great pleasure for us, and we look forward to representing their brand in Formula 1 paddocks around the globe.”
Lorenzo Boglione, Vice President Sales, BasicNet:
“Kappa, our most sporty brand, is back to Formula 1 alongside a historic F1 team and an iconic Italian car brand famous all over the world for its style and performance, the characteristics that unite us. Style and technology are the common ground between us and the Alfa Romeo Sauber F1 Team, with whom we are proud to collaborate”.
Kappa® is a brand of BasicNet SpA, the Company also owner of Robe di Kappa®, Jesus® Jeans, K-Way®, Superga®, Sabelt®, Briko® and Sebago®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.
For more information, visit: www.kappa.com/en