Richard Mille becomes Premium Partner of the Alfa Romeo Sauber F1 Team

Richard Mille becomes Premium Partner of the Alfa Romeo Sauber F1 Team

19 February 2018

The Alfa Romeo Sauber F1 Team is delighted to announce that the Richard Mille brand has joined us as Premium Partner for the 2018 FIA Formula 1 season.

Richard Mille was founded in Les Breuleux, Switzerland, in 2001, and has since established itself as one of the leading global luxury watch brands. Complementing motorsport’s high-precision, fast lifestyle, Richard Mille comes to the forefront of the sport as Premium Partner of the Alfa Romeo Sauber F1 Team.

The Richard Mille logo will be featured on the sides of the monocoques of both C37, as well as on the team gear and driver overalls.

Frédéric Vasseur, Team Principal, Alfa Romeo Sauber F1 Team:
“We are very pleased to announce our partnership with Richard Mille as new Premium Partner of the Alfa Romeo Sauber F1 Team. Working together with such a prestigious brand in the pinnacle of motorsport is rewarding for the team as well as the sport. We look forward to our collaboration in the upcoming season.”

Richard Mille, CEO of Richard Mille:
“As both a passionate aficionado and long-time advocate of motorsport, I’m incredibly pleased and proud to announce our partnership with the Alfa Romeo Sauber F1 Team and accompany Marcus Ericsson and Charles Leclerc, who has been a member of the Richard Mille family for several years, for their upcoming season in Formula 1.”

About Richard Mille:
The first watch to carry Richard Mille’s name, the RM 001 Tourbillon, launched the millennium: the year was 2001, and the model marked the beginning of a new era in watchmaking. Today, the collection points resolutely towards the future, while holding stead fast to the time-honored traditions of fine watchmaking. Richard Mille endeavored to apply the techniques and materials found in the most innovative sectors such as in the domains of F1 racing car development and the aerospace industry to watchmaking, with the goal of creating an extreme timepiece, without compromise, without gimmicks.