The Sauber F1 Team and MODO extend their partnership
The Sauber F1 Team is pleased to announce the extension of the partnership with MODO as a Premium Partner for the 2017 FIA Formula One World Championship. MODO is an eyewear company founded in New York, and is driven by a passion for innovation and technology.
MODO adopts the latest manufacturing technology and newest materials in its products’ designs. MODO’s Paper-Thin collection is some of the lightest and strongest eyewear in the world. At 6.8 grams, Paper-Thin sunglasses are fitted with high-performance polycarbonate lenses using High Chromatic Definition (HCD) technology to merge form and function.
During the 25th anniversary Formula One season for the Sauber F1 Team, MODO branding appears on the mirrors of the new Sauber C36-Ferrari. Furthermore, the entire team is equipped with MODO sunglasses to represent MODO products in style.
Monisha Kaltenborn, CEO and Team Principal:
“We are delighted to be able to continue our partnership with MODO – a lifestyle brand that has chosen, with Formula One and us, the perfect platform to represent its brand and products. Technological innovation, detailed precision, and the push for excellence are values Sauber F1 Team and MODO stands for. Sauber Engineering, which is part of the Sauber Group, and MODO develop eyewear that will use Sauber F1 technology and materials. Keeping this in mind, we look forward to a successful and fruitful partnership in a promising future.”
Alessandro Lanaro, Founder and CEO of MODO:
“MODO is pleased to continue our collaboration as a Premium Partner with the Sauber F1 Team, and we are excited to develop our partnership further by researching new eyewear technologies with the Sauber Engineering Division. Our passion for innovation and creating the highest performance makes us ideal partners. We’re excited to see what the new Sauber C36-Ferrari can do, and look forward to the 25th Anniversary season.”
MODO was born in 1990 in Soho, New York, under the entrepreneurial spirit of its founder, Alessandro Lanaro, and is now distributed in over 50 countries worldwide. Since its beginning, MODO has evolved into a company that designs, manufactures, and distributes a successful portfolio of house, designer, and contemporary lifestyle brands – all under the common denominator of design and innovation.
Today MODO drives the eyewear industry’s effort in sustainability and social responsibility. With initiatives such as producing frames with 95% recycled content or biobased materials (our ECO brand), planting a tree for every frame a customer purchases (ECO’s ONE FRAME – ONE TREE), or providing comprehensive eye care to children in need (MODO’s BUY A FRAME – HELP A CHILD SEE), MODO is a pioneer in merging style and purpose. For more information, visit: www.modo.com.
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