Alfa Romeo is a historic brand of FCA Group. Since its founding in Milan, Italy, in 1910, Alfa Romeo has designed and crafted some of the most stylish and exclusive cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. In every Alfa Romeo, technology and passion converge to produce a true work of art. Fully reviving Alfa Romeo’s spirit and maximising its global appeal has been one of FCA’s priorities. Following a clear and well-defined strategy, Alfa Romeo is writing a new chapter in its more than century-long history that represents an extraordinary opportunity to realise the brand’s full potential. Today, Alfa Romeo is a true showcase of the Group’s best resources, talent and technological know-how. Alfa Romeo is winning the hearts of a new generation and retaking its rightful position as one of the world’s most desired premium brands. It is, once again, one of the leading symbols of Italian engineering and style, an icon of Italy’s technological excellence and creative spirit.