Lapo Elkann officially started the Garage Italia project by opening the headquarters placed in Piazzale Accursio in Milan inside the former petrol station Agip Supercortemaggiore, on the 7th of November last year. It represents a new way to understand and to live the creative concept, with the precise aim to export it all over the world. The iconic building was restored according to Michele De Lucchi’s drawing by aMDL studio and carried out by Paolo Castelli S.p.A.. Passion, creativity, design and excellence gather in the headquarter of the creative hub founded and directed by Lapo Elkann, that houses in its inside the bar and the restaurant handled by Chef Carlo Cracco, with tailor-made décor realized by Cassina Contract in accordance with Lapo Elkann’s creativity and Garage Italia Style Centre’s suggestions. Garage Italia is able to develop projects, products and unique experiences for brands, businesses and private customers. The contamination of styles and languages, the crossing of borders between fashion, design and art industries underlie the brand strategy which aims at redesigning the “tailor-made” concept. Garage Italia is not just a futuristic structure and a sharing space. One of the most important aspects of the location is that it is a real platform with the great ambition to be limitlessly replicated.